hello! we are rg blue (aar gee blue) here's a glimpse of who we are and #whatwedo

Founder & Creative Consultant

Khalid Saleem

Chief Executive Officer

Amna Alam

Chief Operating Officer

Oswald Lucas

Chief Creative Officer

Shahab Ahmad Khan

Head Of Transformation

Umar Javed

Head Of Digital

Rizwan Ahmed Malik

Founder & Creative Consultant

Very early on in his advertising career, Rizwan started RG Blue as an independent creative outlet. Over the next decade and a half, he practiced and perfected advertising development and film making skills. Today, over four hundred television commercials and many many more digital films bear testament to his multimodal storytelling prowess.

His repertoire includes almost all national and multinational brands of the country with a special emphasis on telecommunications and social service organizations.

When he’s not storytelling you can find Rizwan mentoring young and upcoming talent from various art schools.

Khalid Saleem

Chief Executive

With 15 plus years of demonstrated entrepreneurial ability, this IBA alumnus has repeatedly proven that people centric business planning not only works well for the bottom-line it also delivers social benefits.

At RG Blue he commands respect for having lead a small design house taken over from Rizwan, into the PKR 400 million full service, award winning agency it is today. Some prior vocations have included founding RG Blue Services – Mahi Sea Food franchise in Pakistan, Marketing Direction for The Oasis Golf & Aqua Resort, Marketing Leadership at BankIslami and Product Management at Pakistan State Oil.

A chronic networker, he loves to travel and discover new experiences and shares them with the wide circle of relationships going back all the way to his childhood.

Amna Alam

Chief Operating Officer

If you find yourself next to 20 years of solid, no-nonsense, results- driven business acumen sporting an understanding smile, you’re probably in the company of Amna Alam.

Her never-back-down, never-give-up attitude has been honed in various top-level roles over years with advertising giants; Orientm Communications, Everynew Concepts and IAL Saatchi & Saatchi, her own marketing consultancy –The Cherry Bowl and, on the corporate communication side at Faysal Bank Limited.

A passionate proponent of the work-life-balance, you can always find her spreading smiles at the heart of whichever familial tribe she choses to lead at that point in time.

Oswald Lucas

Chief Creative Officer

Having mentored a generation of celebrated creative & art directors over three decades, Oswald Lucas Ozzy is known for his strategic, low-key high-impact demeanor. And he has recently taken up the responsibility of helping find a unique creative voice for RG Blue Communications.

​A people-person through and through, this wizard has lead, channeled and empowered creative teams to their full potential at a number of leading advertising agencies in Pakistan. Some of his prior assignments include CCO positions at Orientm McCann and Adétude, Creative Director at Interflow Communications and Founder/CCO at Wizard of Oz an independent brand consultancy.

Based in Karachi, he lives with his beautiful wife, three adorable children and his eager to please Labrador Retriever.

Shahab Ahmad Khan

Head Of Transformation

A dreamer from Peshawar who got into advertising two decades ago as a trainee in a company that he left as its Executive Creative Director. From Pepsi, Mountain Dew, UBL, Emirates, Unilever, Kraft, BAT, and many more in Karachi to Ufone, PTCL, USAID, and others in Islamabad, he’s had the opportunity to learn a thing or two from quite a few sources.

As a personal mission he shifted his focus to causes like education and youth. The best practices learnt while working with brands enabled him to transform the communication and image of the Government of Khyber Pakhtunkhwa.
He has mentored and provided sponsorships for many youngsters who are now working with big brands themselves.

Umar Javed

Head Of Digital

Affectionately known as ‘Ujay’ this young firefighter has almost a decade of marketing, digital marketing, brand management and new media operations under his belt. From assignments as varied as project management to conventional and digital media planning his association with Tapal, Unilever, Digitz and RG Blue Communications uniquely qualifies him for strategic consultancy as well as very specific execution planning.With a keen eye for detail, Umar brings hyper-local insights to any brand battle and more often than not, leaves the opponents in shock-and-awe.For the rare occasion he puts his iPhone away, you’ll find him tending to his love of rare perfumes and timeless watches.